With investments in media, B2B brands can create a renewable, ongoing source of content to enable community, facilitate education & drive thought leadership.
","summary":"
Consider the fun you’ve had learning about businesses through the lens of media. Maybe you’ve watched Duck Dynasty or any HGTV, Discovery Channel or other reality show that is media built on a business.
The phenomenon of leading your marketing by building your own media channel is the reason Kylie Jenner’s makeup company famously reached $1 Billion in valuation, surpassing industry leaders in record time.
The interaction, engagement, product education and digital distribution enabled by becoming a media brand enable unprecedented growth with superior economics.
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Many a consumer brand has built its business by becoming a media company.
You've watched big tech company key notes for years. So is your business going live yet? 74% of viewers claim more product & brand understanding through real-time interaction. From virtual events to product launches, conduct a live broadcast once per quarter to engage you audience and grow your business.While onsite video is important, live video can command a premium audience. Live video enables realtime interaction and collaboration impossible with recorded video. Register customers, employees and prospects to receive live broadcast updates, and measure attendee data and engagement to find sales opportunities and more. In television, live events such as sports drive more engagement and are a more social experience. Live broadcast in B2B offers the same dynamic.
\n Bring live video to your most important meetings, launches, trainings and events. Live broadcast isn't a passing trend. The future is here and it's live.","price":"","buy_now_link":"https://www.marketscale.com/solutions/live-video/","images":["https://cdn1.brnd.live/rs_53l1ulive_event_video_w1200_h900_HL_.jpg"],"sale_price":"","button_text":"Learn more","product_rand":"qrctf3"},{"product":10452110,"tab_title":"Branded Podcast","product_title":"Branded Podcast","description":"
Podcasting is the fastest-growing medium in B2B. A branded podcast channel will become the voice of your brand, allowing for a growing subscriber base, episodic content, and opportunities to connect your audience with subject matter experts, customers and more. Imagine the design and the branding of an internationally distributed podcast, hosted on your website, and shared and distributed on all social channels. Ask Siri to play your podcast, once it’s hosted on Apple Podcasts and Spotify. Nothing is more social, shareable or thought leading than a branded B2B podcast.
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